Services · Revenue sitting in customers you already earned
Client Reactivation
The short answer
Your past-customer list is revenue sitting idle. We turn it into booked jobs with targeted, automated win-back campaigns. The list gets cleaned and segmented, a sequence written in your voice goes out, and repeat business starts flowing, typically within 30 days. It is the cheapest revenue your business can generate, because the trust is already built.
What you get
- List cleaning: dead contacts out, deliverability protected, every message reaches a real prospect
- Segmentation by service, recency, and value so the right offer goes to the right customer
- Win-back sequence written for you, in your voice, that brings clients back
- Ongoing automated touches: reminders, seasonal offers, review requests that keep revenue recurring
- Results report at day 30 with real revenue attributed to the campaign
Who this is for
Any business older than two years with a customer list gathering dust. Past customers close at 60-70% versus 5-20% for cold prospects; most owners simply never ask. Every month you wait, that list depreciates and those jobs go to whoever they called last.
more expensive to acquire a new customer than to reactivate an existing one
Questions owners ask
Why start with past customers instead of new leads?
Winning a new customer costs 5 to 25 times more than reactivating an old one, and past customers already trust you. It is the highest-ROI campaign available to a small business, and the fastest.
Is this just email blasts?
No. It is cleaned lists, segmentation, and personal-feeling sequences, with SMS where appropriate, spaced to feel like a helpful check-in rather than a promotion.
What if my list is a mess?
Most are. Cleaning the mess is step one of the engagement; a smaller clean list outperforms a big dirty one every time.
Lisa is an incredible individual with a vast range of experience and understanding. Her impact on my organization is, in all honesty, immeasurable. When we recruited her to be a board member, we thought we were getting a marketing expert, but in reality, we got a marketing savant, organizational strategist, seasoned executive coach, and a champion of our mission and brand. Lisa has presented us with so many pathways to improve our SEO and marketing efforts that we cannot take them on all at once. This level of expertise was daunting for two early stage founders, but because Lisa is also skilled as a business leader, experienced CEO, and a founder herself, she helped us to prioritize and strategize our marketing implementation plans.
Cole LyonsCo-Founder, American Journal of Healthcare Strategy
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